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Selling Information Governance to the Business
preview of book Selling Information Governance to the Business
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Selling Information Governance to the Business

Publisher: MC Press Online
Publication Date: October 2011
Subject: Computer: Information Technology
Number of Pages: 457

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About this title
One of the major challenges with any information governance program is explaining the value to the business. Most information governance programs deal with certain themes that are common across every enterprisepoor data quality, inconsistency of business terms, fragmented view of the customer and product, and security and privacy. However, these themes manifest themselves differently across different industries and job functions.

Author Sunil Soares has spoken with hundreds of clients across multiple industries and geographies about their information governance programs. The conversation quickly proceeds along the following lines: I get the value of information governance. However, it is very hard for me to convince the business about the value of an information governance program. What best practices do you have to help me do this? This book answers that very question, providing cross-industry best practices as well as best practices and case studies for a variety of industries and job functions.

Other books discuss the importance of selling to the business; this book actually dives into the details and mechanics of doing so. In it, you will find best practicessupported by dozens of real-life case studiesto implement an information governance program across a variety of industries, including banking, financial markets, insurance, healthcare, manufacturing, retail, government, telecommunications, utilities, life sciences, and more. The book also demonstrates how to best obtain line-of-business sponsorship from marketing, finance, legal, human resources, risk management, and other areas of the business. In addition, you will learn the nitty-gritty of obtaining executive sponsorship, building an information governance organization, establishing a charter, conducting a maturity assessment, appointing data stewards, building business glossaries, and creating business cases.

Any practitioner who is implementing, or desires to implement, an information governance program will find this book an indispensable guide.

In Selling Information Governance to the Business, you will learn how to:
  • Articulate the business problem for information governance for your industry and job function
  • Identify the key stakeholders for information governance within your enterprise
  • Write an information governance charter
  • Identify data stewards
  • Establish an information governance organization
  • Develop a business case for information governance
About author
Sunil Soares
Sunil Soares is the founder and managing partner of Information Asset, LLC, a consulting firm that specializes in data governance. Prior to this role, Sunil was director of information governance at IBM, where he worked with clients across six continents and multiple industries. Before joining IBM, Sunil consulted with major financial institutions at the Financial Services Strategy Consulting Practice of Booz Allen & Hamilton in New York. Sunil lives in New Jersey and holds an MBA in Finance and Marketing from the University of Chicago Booth School of Business.

The Chief Data Officer Handbook for Data Gocernance is Sunil's fifth book about data governance. His first book, The IBM Data Governance Unified Process, details the almost 100 steps to implement a data governance program. This book has been used by several organizations as the blueprint for their data governance programs and has been translated into Chinese. Sunil's second book, Selling Information Governance to the Business, reviews the best practices to approach information governance by industry and function. Sunil's third book, IBM InfoSphere: A Platform for Big Data Governance and Process Data Governance, focuses on IBM's InfoSphere product. Sunil's fourth book, Big Data Governance, addresses the specific issues associated with the governance of big data.

Table of Case Studies

Chapter 1: Introduction to Information Governance

Chapter 2: Banking and Financial Markets
1. Enhance the Quality of Data to Support Customer-Centricity in Retail Banking
2. Increase the Reliability of Customer Data in Corporate Banking
3. Provide a Total Customer View Based on a Single Identifier and Consistent Hierarchies
4. Improve the Trustworthiness of Risk Management Information
5. Establish Consistent Product Hierarchies to Support Marketing, Product Management, and Finance
6. Lower the Cost-to-Income Ratio Based on Improved Information Governance
7. Ensure Compliance with Regulations Based on Better Information
8. Establish an Information Governance Organization Aligning IT and the Business

Chapter 3: Insurance
1. Improve the Quality of Critical Data Elements for a Customer-Centric Approach to the Business
2. Enhance the Quality of Agent Data
3. Improve the Quality of Data for Actuarial Decisions
4. Increase the Trustworthiness of Data for Claims Adjudication
5. Improve the Reliability of Data for Policy Administration
6. Ensure Compliance with Capital Adequacy Regulations Such as Solvency II
7. Establish an Information Governance Organization to Align IT and Business Interests

Chapter 4: Healthcare
1. Improve the Quality of Critical Data Elements to Support a 360-Degree View of the Member
2. Enhance the Reliability of Data to Support a 360-Degree View of the Provider
3. Establish an Enterprise Master Patient Index for Healthcare Providers
4. Guard Against Unauthorized Access to Protected Health Information
5. Support the Transition from ICD-9 to ICD-10
6. Ensure a Consistent Set of Business Definitions, Clinical Terminology, and Metadata
7. Facilitate the Seamless Exchange of Patient Data to Support HIEs
8. Govern the Use of Assets Within Healthcare Providers
9. Develop a 360-Degree View of the Producer for Healthcare Payers
10. Establish an Information Governance Organization Aligning IT and the Business for Payers
11. Establish an Information Governance Organization Aligning IT and the Business for Providers

Chapter 5: Manufacturing
1. Facilitate Customer-Centricity Initiatives by Improving Partner and Customer Information
2. Support Product Management, Supply Chain, and Manufacturing by Enhancing Data Quality
3. Improve Compliance with Regulations Based on Better Information
4. Reduce Maintenance, Repair, and Operations Costs by Standardizing Asset Nomenclature
5. Establish an Information Governance Organization

Chapter 6: Retail
1. Optimize Marketing Spend by Establishing a Single View of the Customer
2. Improve the Accuracy of Product Data to Support Cross-Channel Merchandising
3. Enhance the Reliability of Vendor Information
4. Safeguard Sensitive Information
5. Improve the Quality of Information Regarding Store Location
6. Establish an Information Governance Organization

Chapter 7: Travel and Transportation
1. Obtain Executive Sponsorship and Identify Critical Stakeholders to Establish a Single View of the Passenger, Traveler, and Guest
2. Identify Stakeholders and Establish the Business Case for a Single View of Business Customers
3. Protect Sensitive Passenger, Traveler, and Guest Data
4. Improve the Reliability of Data for Operations
5. Improve the Trustworthiness of Data for Revenue Management
6. Define a Common Hierarchy for Inventory and Consumables
7. Improve the Quality of Location Data
8. Standardize Asset Data Across the Enterprise to Support Core Maintenance and Operations
9. Improve the Quality of Employee Data
10. Establish an Information Governance Organization

Chapter 8: Government
1. Cross-Agency: Ensure the Security and Privacy of Sensitive Data
2. Cross-Agency: Reduce Costs Through Application Consolidation, Retirement, and Data Archiving
3. Cross-Agency: Drive Consistency of Data Definitions
4. Cross-Agency: Establish an Information Governance Organization
5. HHS: Prevent Waste, Fraud, and Abuse
6. HHS: Improve the Quality of Data to Support Citizen-Centric Initiatives
7. HHS: Establish an Enterprise Master Patient Index and Support HIEs
8. Security: Link Fragmented Data Across Silos to Establish Relationships Between Entities
9. Defense: Facilitate a Consistent View of Active-Duty Personnel Across Silos
10. Defense: Enhance Veterans' Quality of Life by Improving Data Quality and Establishing a Common Identifier Across Silos
11. Defense: Reduce the Cost of Managing Assets via Consistent Governance and Naming Conventions
12. Education: Establish a Single View of the Student to Monitor and Improve Education Quality
13. Education: Establish an Information Governance Organization to Improve the Reliability of College Data

Chapter 9: Oil and Gas
1. Improve the Quality of Underground Data Throughout the Lifecycle
2. Standardize Equipment Data and Ensure Common Nomenclature for Assets, Equipment, and Parts
3. Govern the Accounting of Energy Reserves
4. Govern the Process of Hydrocarbon Accounting
5. Govern Vendor Data
6. Govern Product, Customer, and Asset Data for Downstream Operations
7. Improve the Quality of Data for Health, Safety, and Environment Purposes
8. Improve Compliance with Regulatory Requirements
9. Establish an Information Governance Organization

Chapter 10: Telecommunications
1. Improve the Overall Customer Experience by Establishing a Single View of the Customer
2. Support Product Standardization Initiatives Across the Enterprise
3. Enhance Performance Management, Capacity Planning, and Location-Based Services by Increasing Data Reliability
4. Reduce Costs Through More Efficient Management of Information
5. Support Revenue Assurance Initiatives by Improving Data Quality
6. Secure Access to Sensitive Data
7. Establish an Information Governance Organization

Chapter 11: Utilities
1. Establish Policies to Leverage, Optimize, and Secure the Data from Smart Meters
2. Improve Asset Data Relating to Attributes Such as Location, Condition, and Geospatial Information
3. Reduce Mailing Costs by Improving the Quality of Customer Billing Addresses
4. Improve the Efficiency of Crew Management and Scheduling Through More Trusted Data
5. Enhance the Trustworthiness of Information to Support Regulatory Compliance
6. Establish an Information Governance Council

Chapter 12: Sales and Marketing
1. Improve Market Segmentation with Better-Quality Customer Data
2. Establish a Customer Integration Department to Develop a Single View of the Customer
3. Leverage High-Quality Data Sets to Improve the Effectiveness of Marketing Campaigns
4. Manage Customer Duplicates and Householding to Reduce Marketing Spend
5. Observe Copyright and Privacy Restrictions While Harnessing Social Media to Gain Consumer Insight
6. Improve Sales Productivity Based on the Availability of Clean Customer Data

Chapter 13: Finance
1. Support the Controller with a Consistent Chart of Accounts
2. Enhance the Accuracy of Information for Regulatory Compliance
3. Improve the Trustworthiness of Information for Budgeting and Planning
4. Increase the Quality of Information for Risk Management
5. Support Purchasing with Better Quality Information About Vendors

Chapter 14: Information Technology Operations
1. Engage with the VP of Applications to Retire Legacy Applications but Retain Access to Underlying Data
2. Work with the VP of Applications to Reduce Storage Costs Through an Archiving Strategy
3. Ensure Trusted Data when Consolidating Applications, Data Warehouses, Data Marts, and Data Stores
4. Support the VP of Testing by Automating the Creation of Test Data Sets
5. Work with the Enterprise Architecture Team to Enforce Consistent Information Architecture Standards

Chapter 15: Information Security and Privacy
1. Understand the Business and Regulatory Drivers for Information-Centric Security and Privacy
2. Ensure Participation by the Appropriate Security and Privacy Stakeholders in Information Governance
3. Discover Sensitive Data; You Cannot Protect What You Do Not Know Exists
4. Encrypt Sensitive Data-at-Rest and Data-in-Motion
5. Implement Database Monitoring to Monitor Unauthorized Access by Privileged Users
6. Implement Database Monitoring to Prevent Cyber-Attacks, Including SQL Injection Attempts
7. Protect Sensitive Data Within Unstructured Content on File Systems and Content Management Platforms
8. Monitor Applications for Fraud
9. Protect Sensitive Data Within Non-Production Environments
10. Implement a Sound DLP Strategy as the Last Line of Digital Defense
11. Maintain Identity- and Access-Based Authentication, Authorization, and Audit Facilities
12. Implement Security Information and Event Management
13. Implement Intrusion Detection

Chapter 16: Human Resources
1. Ensure Sound Information Governance Around Employee Type
2. Update Job Classification Codes on a Timely Basis as a Critical Input for Workforce Analytics
3. Improve the Quality of Employee Location Data
4. Safeguard the Security and Privacy of Employee Information
5. Establish Policies for the Use of Social Media Analytics Related to Employees and Job Candidates
6. Improve the Reliability of Effective Dates for HR Transactions

Chapter 17: Legal and Compliance
1. Define Clear Objectives for the Information Lifecycle Governance Program
2. Treat Legal Holds as an Enterprise Process Rather than a Legal Department Task
3. Conduct a Maturity Assessment Against Key Information Lifecycle Governance Processes
4. Support the Records Management Department with a Sound Records Management Strategy
5. Support Compliance with Industry- and Country-Specific Regulations
6. Support Compliance and Legal with Information Governance over Internal Audit Management

Chapter 18: Operations
1. Standardize Nomenclature and Improve the Quality of Asset Data to Reduce Expenditure and Costs
2. Improve the Quality of Data for Crew Scheduling
3. Enhance the Privacy of Sensitive Customer Data Within Customer Service Environments
4. Improve Operational Efficiencies with Better Customer Data

Chapter 19: Supply Chain
1. Improve the Reliability of Information for Sales and Operations Planning
2. Enhance the Trustworthiness of Materials Information to Improve Throughput and Performance
3. Govern Vendor Information to Support Pricing Negotiations, Contract Renewals, and Scorecarding
4. Improve the Quality of Information to Support Eco-sustainability Challenges

Chapter 20: Product Management
1. Speed Up New Product Introductions Based on Standardized Workflows in the PIM Solution
2. Increase Productivity, Enhance Sales, and Reduce Out-of-Stocks Based on Better Product Information
3. Facilitate Country-Specific Localization and Micro-Merchandising with a PIM Solution
4. Standardize Product Data and Hierarchies to Support Consistent Reporting and Analytics
5. Establish Rules of Visibility to Sensitive Product Information, Based on User Roles
6. Improve the Quality of Product Data to Support Regulatory Compliance
7. Improve the Quality of Product Data to Enhance the Customer Experience
8. Create Workflows to Automate the Approval of Product Business Rules

Chapter 21: Roles and Responsibilities
1. Establish a Multi-Tier Structure for Information Governance
2. Formalize the Charter for the Information Governance Program
3. Configure Data Stewardship by IT System, Organization, Master Data Entity, or a Combination
4. Appoint a Chief Data Officer to Manage the Trustworthiness of Information, Enterprise-Wide
5. Leverage Job Descriptions for Key Information Governance Roles
6. Establish Business Intelligence Competency Centers

Chapter 22: Metrics
1. Work with Business Stakeholders to Identify Critical Data Elements for Information Governance
2. Develop a Scorecard to Monitor the Information Governance Metrics
3. Appoint Data Stewards Accountable to the Information Governance Council for Improving Metrics Over Time
4. Regularly Refresh the Information Governance Scorecard Based on Progress and Business Needs

Chapter 23: Metadata
Business Metadata
1. When Scoping the Business Glossary, Start Small
2. Jumpstarting the Business Glossary with an Existing Set of Terms Is Preferable to Starting from Scratch
3. Manage the Lifecycle of Business Metadata
4. Assign Data Stewards from the Business to Maintain the Business Glossary
5. Maintain a History of Definitions for Terms
6. Improve the Use of the Business Glossary by Making It Active, Not Passive
7. Link Business Terms with Technical Artifacts Data Discovery
8. Discover Legacy Schemas by Reverse-Engineering Primary-Foreign Key Relationships
9. Identify the Location of Sensitive Data in Each Source
10. Discover the Data Lineage and Complex Transformation Logic Between Sources
11. Discover Data Inconsistencies and Exceptions Technical Metadata
12. Leverage Metadata to Ensure the Appropriate Data Lineage
13. Leverage Metadata to Support Impact Analysis
Other Metadata

14. Manage Operational Metadata
15. Manage Analytical Metadata
16. Establish the Appropriate Roles to Manage Metadata
17. Develop a Business Case to Support Metadata

Chapter 24: The Maturity Assessment
1. Conduct an Information Governance Maturity Assessment
2. Scope the Information Governance Maturity Assessment to a Manageable Size
3. Leverage a Standardized Questionnaire to Conduct the Information Governance Maturity Assessment

Chapter 25: The Business Case
1. Align the Business Case for Information Governance to Strategic Corporate Initiatives and Key Stakeholders
2. Identify the Top-Level Business Benefits of Information Governance
3. Identify the Detailed Business Benefits of Information Governance
4. Define Key Performance Indicators to Quantify the Business Value of Information Governance
5. Determine the Impact of an Improvement in Information Governance Maturity on the KPIs
6. Prioritize Information Governance Projects Based on Relative Business Value

Chapter 26: Information-Centric Applications and Information Governance Software Tools
Information-Centric Applications That Benefit from Information Governance
Business Intelligence and Performance Management
Enterprise Resource Planning
Enterprise Asset Management
Marketing Automation
Information Governance Software Tools
Enterprise Architecture
Data Modeling
Data Discovery and Profiling
Data Quality
Information Lifecycle Management
Security and Privacy
Master Data Management
Reference Data Management

Appendix A: List of Acronyms
Appendix B: Glossary
Appendix C: Adviser Profiles
Appendix D: Contributor Profiles
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